The challenges facing colleges & universities today are profound & complex Fortunately Jon Mc Gee is an ideal guide through this dynamic marketplace In Breakpoint he argues that higher education is in the midst of an extraordinary moment of demographic economic & cultural transition that has significant implications for how colleges understand their mission their market & their management Drawing from an extensive assessment of demographic & economic trends Mc Gee presents a broad & integrative picture of these changes while stressing the importance of decisive campus leadership He describes the key forces that influence higher education & provides a framework from which trustees presidents administrators faculty & policy makers can address pressing issues in the aftermath of the Great Recession Although Mc Gee avoids endorsing one-size-fits-all solutions he suggests a number of concrete strategies for handling prospective students & developing pedagogical practices curricular content & delivery & management structures Practical & compelling Breakpoint will help higher education leaders make choices that advance their institutional values & serve their students & the common good for generations to come