Mark Sanborn met his postman Fred just after he moved to Denver Fred knocked on his door introduced himself & welcomed him to the neighbourhood He also asked Sanborn about himself & how he wanted his mail handled while he was away Needless to say Sanborn was shocked He asked Fred more about his job & how he approached it Fred's answers inspired him to develop motivational seminars promoting Fred's attitude & approach to life To embody the Fred philosophy is to realise & practise that--Everyone can make a difference--Success is built on good relationships--You must continually create value for others & it doesn't have to cost anything--You can reinvent yourself whenever you want In this succinct & inspiring guide Sanborn shows us how we can all truly make a difference everyday & become a ' Fred' as well as how to recognise reward & attract Freds into our lives