What does success look like? 5AM conference calls & late nights in the office? Winning every argument in the office & always getting your own way? What does a successful woman look like? The shoulder-pad wearing Alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced Yet women are still pigeonholed as Alpha boss or Beta secretary or assistant When 47 of the workforce are reduced to two unhelpful stereotypes how can you embrace your inner Beta & be a success on your own terms? It's an important question because the world is changing fast Successful companies need people who can lead with emotional intelligence be flexible to new ideas & adapt their plans when required leaving their ego at the door The Beta woman's time is now Beta celebrates the collaborators the pragmatists & the people who believe that being nice works & getting your own way isn't always the most important thing It is a call-to-arms that explores the unsung workforce of Beta women who are being great bosses great leaders & are still living their own lives having relationships making time for friends having families Beta inspires confidence & will help you in the workplace Fully researched & rich with interviews anecdotes & case studies Beta is a smart & entertaining read that really explores the role of women in the workplace today