Hinduism is practised by nearly eighty per cent of India's population & by some seventy million people outside India In this Very Short Introduction Kim Knott offers a succinct & authoritative overview of this major religion & analyses the challenges facing it in the twenty-first century She discusses key preoccupations of Hinduism such as the centrality of the Veda as religious texts the role of Brahmins gurus & storytellers in the transmission of divine truths & the cultural & moral importance of epics such as the Ramayana In this second edition Knott considers the impact of changes in technology & the flourishing of social media on Hinduism & looks at the presence of Hinduism in popular culture considering pieces such as Sita Sings the Blues She also analyses recent developments in India & the impact issues such as Hindu nationalism & the politicization of Hinduism have on Hindus worldwide ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts analysis perspective new ideas & enthusiasm to make interesting & challenging topics highly readable