Big Data: Does Size Matter?

Product Description

What is Big Data & why should you care? Big data knows where you've been & who your friends are It knows what you like & what makes you angry It can predict what you'll buy where you'll be the victim of crime & when you'll have a heart attack Big data knows you better than you know yourself or so it claims But how well do you know big data? You've probably seen the phrase in newspaper headlines at work in a marketing meeting or on a fitness-tracking gadget But can you understand it without being a Silicon Valley nerd who writes computer programs for fun? Yes Yes you can Timandra Harkness writes comedy not computer code The only programmes she makes are on the radio If you can read a newspaper you can read this book Starting with the basics
- what IS data? & what makes it big?
- Timandra takes you on a whirlwind tour of how people are using big data today from science to smart cities business to politics self-quantification to the Internet of Things Finally she asks the big questions about where it's taking us; is it too big for its boots or does it think too small? Are you a data point or a human being? Will this book be full of rhetorical questions? No It also contains puns asides unlikely stories & engaging people inspiring feats & thought-provoking dilemmas Leaving you armed & ready to decide what you think about one of the decade's big ideas big data