Being Ethnographic is an essential introductory guidebook to the methods & applications of doing fieldwork in real-world settings It discusses the future of ethnography explores how we understand identity & sets out the role of technology in a global networked society Driven by classic & anecdotal case studies Being Ethnographic highlights the challenges introduced by the ethnographers' own interests biases & ideologies & demonstrates the importance of methodological reflexivity Addressing both the why & how questions of doing ethnography well Madden demonstrates how both theory & practice can work together to produce insights into the human condition This fully updated second edition
Includes: New material on intersubjectivity Information on digital inscription tools A practical guide to qualitative analysis software New coverage of cyberethnography & social media Expanded information on ethnographic possibilities with animals Filled with invaluable advice for applying ethnographic principles in the field it will give researchers across social sciences everything they need to walk a mile in someone else's shoes