Conan Doyle s name is synonymous with " The Strand" magazine chiefly because of the Sherlock Holmes stories but also due to many of his other contributions such as the Professor Challenger stories his articles on spiritualism & fairies & his coverage of the major battles of World War I From 1891 until his death in 1930 almost 300 contributions by Doyle were published in " The Strand" including 120 stories 9 serialized novels & dozens of other items including poetry & interviews It is impossible fully to appreciate Conan Doyle s artistic development without considering the context of " The Strand" as it published almost all of his most memorable & important stories but it also published essays commentary & other works that have become unjustly forgotten Doyle s contributions highlight for example his abilities as a sportsman an interest which frequently found its way into his fiction This study charts his outlook & views examines his shifting reputation during his lifetime & assesses how Doyle s contributions to " The Strand" fit into his overall output as a writer Ashley uncovers hidden aspects of Doyle s writings that reveal him to be a more broadly talented writer than he is often given credit for"