Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best) In his international bestseller Leading Change John Kotter revealed why change is so hard & provided an actionable eight-step process for implementing successful transformations The book became the change bible for managers worldwide Now in A Sense of Urgency Kotter shines the spotlight on the crucial first step in his framework creating a sense of urgency by getting people to actually see & feel the need for change Why focus on urgency? Without it any change effort is doomed Kotter reveals the insidious nature of complacency in all its forms & guises In this exciting new book Kotter explains How to go beyond "the business case" for change to overcome the fear & anger that can suppress urgency Ways to ensure that your actions & behaviors -- not just your words -- communicate the need for change How to keep fanning the flames of urgency even after your transformation effort has scored some early successes Written in Kotter's signature no-nonsense style this concise & authoritative guide helps you set the stage for leading a successful transformation in your company