A Dictionary of Marketing is an accessible & wide-ranging A-Z providing over 2500 entries on topics spanning terms for traditional marketing techniques (from strategy positioning segmentation & branding to all aspects of marketing planning research & analysis) as well as leading marketing theories & concepts Both classic & modern marketing techniques are covered Entries reflect modern changes in marketing practice including the use of digital & multi media the impact of the World Wide Web on advertising & the increased influence of social media & search engines on advertising & the rise of global brand management Also included is a time line of the development of marketing as a discipline & the key events that impacted the development as well as over 100 relevant web links accessed & updated via a companion website In addition the main appendix provides greater depth on the subject including advertising & brand case studies with a strong international focus These are arranged thematically eg automobile industry food & drink luxury goods & focus on iconic brands marketing campaigns & slogans of the 20th century that have permeated our collective consciousness exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe This dictionary is an indispensable resource for students of marketing & related disciplines as well as a practical guide for professional practitioners & people with a general interest in marketing ...

A Dictionary of Mechanical Engineering is one of the latest additions to the market leading Oxford Paperback Reference series In over 8500 clear & concise A to Z entries it provides definitions & explanations for mechanical engineering terms in the core areas of design stress analysis dynamics & vibrations thermodynamics & fluid mechanics Topics covered include heat transfer combustion control lubrication robotics instrumentation & measurement Where relevant the dictionary also touches on related subject areas such as acoustics bioengineering chemical engineering civil engineering aeronautical engineering environmental engineering & materials science Useful entry-level web links are listed & regularly updated on a dedicated companion website to expand the coverage of the dictionary Cross-referenced & including many line drawings this excellent new volume is the most comprehensive & authoritative dictionary of its kind It is an essential reference for students of mechanical engineering & for anyone with an interest in the subject ...

LONGLISTED FOR THE BAILEYS WOMEN&S PRIZE FOR FICTION 2016A BBC RADIO 2 BOOK CLUB PICK& Memoirs of a Geisha meets The Piano Teacher in the best way& In Style Amaterasu Takahashi has spent her life grieving for her daughter Yuko & grandson Hideo who were victims of the atomic bomb dropped on Nagasaki in 1945 Now a widow living in America she believes that one man was responsible for her loss; a local doctor who caused an irreparable rift between mother & daughter When a man claiming to be Hideo arrives on her doorstep she is forced to revisit the past; the hurt & humiliation of her early life the intoxication of a first romance & the realisation that if she had loved her daughter in a different way she might still be alive today ...

For two & a half thousand years from 1500 BC to AD 1000 a culture as significant as the classical civilisation of the Mediterranean world settled an immense area in northern Europe that stretched from Iceland to the Black Sea But the sources of our knowledge about these societies are relatively few leaving the gods of the North shrouded in mystery In compiling this dictionary Rudolf Simek has made the fullest possible use of the information available -Christian accounts Eddic lays the Elder Edda runic inscriptions Roman authors (especially Tacitus) votive stones place names & archaeological discoveries He has adhered throughout to a broad definition of mythology which presents the beliefs of the heathen Germanic tribes in their entirety not only tales of the gods but beings from lower levels of belief elves dwarfs & giants; the beginning & end of the world; the creation of man death & the afterlife; cult burial customs & magic
- an entire history of Germanic religion RUDOLF SIMEK is Professor of Medieval German & Scandinavian literature at the University of Bonn in Germany
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A Dictionary of Philosophy of Religion is an indispensable resource for students & scholars Covering historical & contemporary figures arguments & terms it offers an overview of the vital themes that make philosophy of religion the growing vigorous field that it is today It covers world religions & sources from east & west Entries have been crafted for clarity succinctness & engagement This second edition

Includes:: new entries extended coverage of non-Christian topics as well as revisions & updates throughout The first edition was named a Choice Outstanding Academic Title of the Year

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Completely revised & updated with over 250 new entries the third edition of this dictionary offers broad coverage of all aspects related to the field of plant sciences including biochemistry plant physiology cytology ecology genetics evolution biogeography earth history & earth sciences New entries such as evo-devo sister relationship polytomy & parallel sequencing make this the most up-to-date & comprehensive dictionary available Useful appendices (The Universal Genetic Code The Geologic Time-Scale SI Units Plant Classification Fungi Classification) & a dedicated companion website featuring web links to relevant online resources support & enhance the A to Z entries Clear accessible & concise this is the ideal dictionary for students of botany plant sciences & plant biology environmental science & horticulture as well as for amateur botanists & naturalists & for the general reader with an interest in botany ...

This fascinating dictionary gives concise accounts of every officially recognized pope in history from St Peter to Pope Benedict XVI as well as all of their irregularly elected rivals the so-called antipopes Each pope & antipope's entry covers his family & social background & pre-papal career as well as his activities in office Also an appendix provides a detailed discussion & analysis of the tradition that there has been a female pope This new edition reflects the very latest in papal research & contains additional information in the further reading sections of each entry making the book an even more useful starting place for research into specific pontiffs The entries are arranged chronologically making this a continuous history of the papacy over almost 2000 years It reveals how for much of that history spiritual & temporal power have been inextricably mingled in the person of the pope A fascinating read for students of theology & history as well as the general reader with an interest in Christian history ...

Including more than 11000 definitions this authoritative & up-to-date dictionary covers all branches of psychology Clear concise descriptions for each entry offer extensive coverage of key areas including cognition sensation & perception emotion & motivation learning & skills language mental disorder & research methods The range of entries extends to related disciplines including psychoanalysis psychiatry the neurosciences & statistics Entries are extensively cross-referenced for ease of use & cover word origins & derivations as well as definitions More than 100 illustrations complement the text This fourth edition has incorporated a large number of significant revisions & additions many in response to the 2013 publication of the American Psychiatric Association's latest edition of Diagnostic & Statistical Manual of Mental Disorders bringing the Dictionary fully up to date with the most recent literature of the subject In addition to the alphabetical entries the dictionary also

Includes:: appendices covering over 800 commonly used abbreviations & symbols as well as a list of phobias & phobic stimuli with definitions Comprehensive & clearly written this dictionary is an invaluable work of reference for students lecturers & the general reader with an interest in psychology

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For ANYONE WHO IMAGINES THEMSELVES FLYING A SPITFIREDrop your visiting cards put aside your beer-lever stop being a half-pint hero & discover the gloriously funny slang which was part of everyday life in two world wars Passion-killers Airwomen's service knickers whether twilights (the lighter summer-weight variety) or black-outs (the navy-blue winter-weights) A wise directive has purposely made them as unromantic in colour & in design as a wise directive could imagine Thanks to the work of Eric Partridge in 1945 the hilarious slang of the Royal Air Force during the first two World Wars has been preserved for generations to come While some phrases like 'chocks away!' have lasted to this day others deserve to be rediscovered Beer-lever From pub-bars meaning the ' Joystick' of an aircraft Canteen cowboy A ladies' man Half-pint hero A boaster One who exemplifies the virtue of Dutch courage without having the trouble of going into action Tin fish A torpedo Umbrella man A parachutist Visiting-card A bomb Wheels down Get ready
- especially to leave a bus tram train From lowering the wheels preparatory to landing Whistled In a state of intoxication wherein one tends to whistle cheerfully & perhaps discordantly The Dictionary of RAF Slang is a funny & fascinating insight into the lives of our RAF heroes in a time gone by
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This bestselling dictionary contains more than 9500 entries on all aspects of chemistry physics biology (including human biology) earth sciences computer science & astronomy This fully revised edition

Includes:: hundreds of new entries such as bone morphogenetic protein Convention on Biological Diversity genome editing Ice Cube experiment multi-core processor Phylo Code quarkonium & World Wide Telescope bringing it fully up to date in areas such as nanotechnology quantum physics molecular biology genomics & the science of climate change Supported by more than 200 diagrams & illustrations the dictionary features recommended web links for many entries accessed & kept up-to-date via the Dictionary of Science companion website Other features include short biographies of leading scientists full page illustrated features on subjects such as the Solar System & Genetically Modified Organisms & chronologies of specific scientific subjects including plastics electronics & cell biology With concise entries on an extensive list of topics this dictionary is both an ideal reference work for students & a great introduction for non-scientists

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