The world of business books is a curious place where one can find everyone from great businesspeople like Warren Buffett Steve Jobs & Elon Musk to the most spectacular business failures such as Enron & the sub-prime business market There are geniuses hard workers academics & entrepreneurs as well a few charlatans & hucksters There's even room for Donald Trump The 70 titles covered were chosen with various parameters in mind to cover a range of areas of business from sales & marketing to negotiation entrepreneurship to investing leadership to innovation & from traditional & corporate models of business to start-up manuals & alternative angles on the subject Obvious bestselling titles such as How to Make Friends & Influence People or 7 Habits of Highly Effective People have been included but there are also those books of more questionable value often included on recommended lists of business classics included here by way of warning The chosen books also cover a wide span of time & acknowledge that some of the most powerful or entertaining insights into business can be found in texts that aren't perceived as being 'business books' for instance The Art of War Microserfs Thinking Fast & Slow & The Wealth of Nations The selection
Includes:: a good range of the most recent successes in business publishing with which readers may be less familiar The titles are arranged chronologically allowing the reader to dip in but also casting an intriguing light on how trends in business titles have changed over the years Among these titles you will find expert advice based on solid research (for instance The Effective Executive or Getting to Yes) & inspirational guides to setting up businesses & running them on sound foundations (such as True North Crucial Conversations or We) alongside dubious management manuals that take a single flawed idea & stretch it out to the point of absurdity The hope is that the reader will be inspired to read the best of these titles ignore the worst of them & will come away with at least a basic idea of what each has to teach us about business