Fraser Doherty's 48-Hour Start-Up is your handy & essential cheat sheet to starting your own business giving the key steps for developing an idea & getting it to market quickly Almost everyone dreams of starting their own business but very few do But what if it only had to be a decision of a weekend & it didn't cost a fortune? In 48-Hour Start-Up Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper he sets out to start a profitable new business over a weekend without relying on any technical ability whatsoever He succeeds & you can too By following his journey in which Fraser shares all of his lessons & mistakes he will explain all of the shortcuts & online tools that make it possible to Come up with a business idea without the guesswork Create a kick-ass brand website & on-line marketing campaign Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness a creative outlet income stream & business you can run in your spare time at the weekends without having to quit the day job This book is perfect for Young entrepreneurs Students learning about start-ups Established entrepreneurs looking for shortcuts Teams within corporates who want to create a more innovative & competitive environment