The first step-by-step guidebook for successful innovation planning Unlike other books on the subject 101 Design Methods approaches the practice of creating new products services & customer experiences as a science rather than an art providing a practical set of collaborative tools & methods for planning & defining successful new offerings Strategists managers designers & researchers who undertake the challenge of innovation despite a lack of established procedures & a high risk of failure will find this an invaluable resource Novices can learn from it; managers can plan with it; & practitioners of innovation can improve the quality of their work by referring to it