Olay scientists have been pushing the boundaries of skin cell technology for 20 years to help women achieve beautiful, younger-looking skin. Inspired by cellular bio-energetics research, Olay has reformulated its Regenerist range with Skin Energising Technology. It helps fight the look of skin fatigue by penetrating through 10 layers of the skin’s surface, quickly renewing it cell by cell for re-energised, younger looking skin. On top it helps boost the ability of skin surface cells to protect & recover from free radical stress & other harmful environmental factors. Studies say that the skin is hydrated quickly & feels refreshed, the skin looks beautifully re-energised & firmer & with continuous product use skin looks dramatically younger.