The ionic style has a powerful 2000 Watt AC rotary motor, the slender design provides a perfect balance & easy use. The hairdryer’s ionic function helps to improve hair condition by passing heated negative particles through the dryer. A built in toumaline grille keeps moisture in the hair cuticles. These funcions leave hair looking healthy with a long lasting shine. Hair can be dried quickly with the options of 3 heat & 2 speed settings & a cool shot. There is a narrow vent concentrator nozle for precise airflow or a large vent nozzle for a more delicate airflow, to achieve the desired style. It has a 3m long lasting cable wich give durability & mobility.