Pollution, oil, impurities... Living in the urban jungle brings challenges. Unfortunately, these can take their toll on your skin. Time to discover the power of Charcoal. From L Oreal Men Expert comes black charcoal, the gel turns into a rich white foam for a new sensation of cleansing. The formula acts like a magnet on skin to capture & eliminate the dirt & helps to fight 5 problems that can be caused by daily city grime: Shine, Blackheads, Stickiness, Dullness & Enlarged Pores. Men Experts Active Defence System reinforces the skins natural resistance & softens signs of fatigue & stress. For the skin that feels squeaky clean: try the magnetic effect wash