For long lasting, high intensity & shine colour try Schwarzkopf Live Color XXL Plum Perfection. With built-in wash out protection to prevent colour fade & yellowing, Live XXL Colour gives you hair so alive with colour that youll be simply irresistible. Micro-fine Colour pigments with pomegranate & Vitamin C give you intense, shiny plum colour. Its formula not only colours, but also cleans away residues & impurities. So get trendy, intense, long-lasting professional quality hair colour with Schwarzkopf Live Color XXL Plum Perfection. If your hair is longer than chin length or very thick, two packs may be needed for the first-time application.