This daily Olay Anti-Wrinkle 2 in 1 Day Cream & Serum moisturizer with its combined formula reduces appearance of wrinkles while simultaneously lifting your skin. It provides a good base for make-up, is easily applied, non-greasy & absorbs quickly. Olay's two in one, active anti-wrinkle cream & powerful firming serum provide an instant smooth feel, & a firmer, more lifted appearance is evident after just 21 days of use. The Firm & Lift range is recommended for women 40 years of age & over.