Brylcreem Extreme Hold Gel is the uncomplicated, hassle free approach to styling your hair. It gets to work by absorbing into your hair to give you amazing & long lasting gentle but extremely effective control which lasts. This gel doesn't let your hair to loose its natural look or feel & works with your hair to help it to remain strong & well conditioned to keep scalp healthy by reducing the dryness & flakiness you may get when using other hair styling products. If you want a strong hold but still keep your natural look then Brylcreem Extreme Hold Gel is perfect for you.