When Barry Mero founded his network of retail cosmetic outlets in London in the early 1980s. He soon discovered that no one was producing the intense & lively colours that his customers desperately sought to meet the dramatic fashion trends of the time. Barry M cosmetics has gained cult status in the field of Fashion Cosmetics. Whether you were a Punk, New Romantic or Goth, there was a big chance you would have been using Barry M products to accentuate your look. Still a 100% proudly British company, Barry M & its contemporary cosmetics range stay true to the core inspiration & objective of being the most colourful name in cosmetics. Barry M Cosmetics are also proud to have never involved animal testing in the production of their make-up ranges & all products are suitable for vegetarians. Barry M Lash Modelling Mascara, with its lengthening & natural curling formula, will help you to add extra chic to your eyelashes.