Did you know that regular fabric conditioners can reduce the natural absorbency of your towels? They actually leave a water-repellent coating on the fibres so they feel less fluffy & take longer to dry you off. But by adding our Towel Softener to your wash instead of conditioner you will restore the fluffiness, super-soft feeling & natural absorbency of all your towels. Restores fluffiness, softness & absorbency 1 litre bottle