If you havent yet heard of the amazing capabilities of Zero-twist towels, here are the facts! They are one of the plushest towels you can buy. Made from long, strong, premium 100% cotton fibres, the zero-twist process keeps fibres open & allows air infiltration, creating towels that are gloriously soft & absorbent, without being bulky. They are drier to touch after use &, they are lighter than normal towels, making them environmentally friendly, as they require less washing powder & energy to dry.