The unsurpassed luxury of American Pima cotton is known throughout the world: its softer, its stronger, its more durable, it takes & holds dye better for a richer, longer lasting colour, & it wears & washes better becoming only lovelier & even softer whilst retaining its sheen & tensile strength. & because our bedlinen has a 450-thread count, its sateen weave has a silky, satin-like look & a soft, supple h&-feel thats absolute bliss to sleep on.