Wavy & curly hair can easily lose its definition-Curl Defining Cream brings it back. Advanced heat-activated technology provides intense conditioning & activates a curl memory factor to keep hair bouncy & control frizz for hours. Argan oil & protein condition, detangle & tame curls, so hair remains smooth & frizz-free with great movement. Apply a generous amount to clean, towel-dried hair. To activate & enhance curls, diffuse hair. For a more relaxed curl, let hair dry naturally. Curl Defining Cream can also be used to refresh curls & reduce frizz throughout the day. Apply 1 pump from mid-length to ends & reapply as needed. Additional heat from a diffuser can be used to reactivate the curl memory. Heat-styling tools may also be used to define & style curls.