One of L' Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage & up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich & intense colour from roots to ends. Rich in Incell & Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy & soft to touch. With brand new stylish (and recyclable) packaging that is colour coded for your convenience. With other Majirel ranges to play around with including Cool Inforced, GLOW & Maji Contrast, the classic Permanent Colour range will remind you it's iconic for a reason. Average development time is 35 minutes dependent on the treatment & thickness, length & quality of hair.
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