Glitzy, sister! Fit Flop's new V-shaped soft-lined leather ELECTRA STRATA sandal is decked out with triple-tonal stacks of shimmering sequins. It’s fabulous, sassy & – even while deploying Microwobbleboard™ technology to tone your leg muscles more – might just steal the spotlight. ...

The FF Supertone™ is a muscle-toning, energizing, shock-absorbing sneaker from Fit Flop. After more than a year in engineering, Fit Flop’s product technology & design team has managed the perfect merger: amalgamating the patent-pending, muscle-loading Microwobbleboard technology with the all-weather wearability of a classically-shaped, trend-conscious leather sneaker. Cleverly designed to hide the ‘toning sole’ (so you can wear it everywhere without anybody knowing you’re getting a workout) the FF Supertone™ has an ageless, cool, go-everywhere style – with Fit Flop’s thigh-toning, foot-flexing, bottom-benefiting biomechanics built-in. Best of all – it doesn’t look like a shoe that’s ‘good for you’. ...

Designed by ANNA SUI FOR FITFLOP, the flirty, fun & feminine FIORELLA covers the foot in layers of flowers. Anchored with antiqued gold studs on a wood-effect finished midsole, with an all-leather, microfibre-lined upper, & featuring a super-slim toe post, all on Fit Flop's famous muscle-toning Microwobbleboard ™ technology. ...

p Our fabulous, frilly, floral-inspired new FROU piles delicate layers of folded suede ruffles top-&-centre foot. It’s fun & feminine &
- despite the visual frivolousness (which is admittedly a big part of its charm)
- is engineered with our muscle-activating Microwobbleboard™ midsole, so you get a workout while you walk™ in it. The Frou is a slimmer- width sandal & unfortunately not well-suited for wide sized feet
- we would suggest the ELECTRA™, ROKKIT™ or the new adjustable HOOPER™ as a more generous-fitting alternative./p


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Our fabulous, frilly, floral-inspired new FROU piles delicate layers of folded suede ruffles top-&-centre foot. It’s fun & feminine &
- despite the visual frivolousness (which is admittedly a big part of its charm)
- is engineered with our muscle-activating Microwobbleboard™ midsole, so you get a workout while you walk™ in it. The Frou is a slimmer- width sandal & unfortunately not well-suited for wide sized feet
- we would suggest the ELECTRA™, ROKKIT™ or the new adjustable HOOPER™ as a more generous-fitting alternative.


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Introducing Fit Flop's new HOOPER ankle boot. Styled right on the spot between biker & businesswoman, with uncluttered lines, buttery soft leather & an easy inside zip, it’s your every day simple, stylish err&-running or commuter boot. Wear with trousers, or with thick socks over tights & skirts. Brilliant, basic, for work, or for weekends, you’ll wear them until they wear out. ...

Introducing Fit Flop's new HOOPER ankle boot. Styled right on the spot between biker & businesswoman, with uncluttered lines, buttery soft leather & an easy inside zip, it’s your every day simple, stylish err&-running or commuter boot. Wear with trousers, or with thick socks over tights & skirts. Brilliant, basic, for work, or for weekends, you’ll wear them until they wear out. ...

Fit Flop's effortlessly elegant HOOPER tall boot falls in that ‘essentials’ category for both work & weekend wardrobe. In super-soft leathers & also two shades of suede, it’s got a full height zip for easy ingress, meticulous stitching & a simple buckle detail on the outside. Pair with an A-line skirt, wrap dress or ‘jeggings’. ...

Fit Flop's effortlessly elegant HOOPER tall boot falls in that ‘essentials’ category for both work & weekend wardrobe. In super-soft leathers & also two shades of suede, it’s got a full height zip for easy ingress, meticulous stitching & a simple buckle detail on the outside. Pair with an A-line skirt, wrap dress or ‘jeggings’. ...

Introducing Fit Flop's new HOOPER ankle boot. Styled right on the spot between biker & businesswoman, with uncluttered lines, buttery soft leather & an easy inside zip, it’s your every day simple, stylish err&-running or commuter boot. Wear with trousers, or with thick socks over tights & skirts. Brilliant, basic, for work, or for weekends, you’ll wear them until they wear out. ...