The FF Supertone™ is a muscle-toning, energizing, shock-absorbing sneaker from Fit Flop. After more than a year in engineering, Fit Flop’s product technology & design team has managed the perfect merger: amalgamating the patent-pending, muscle-loading Microwobbleboard technology with the all-weather wearability of a classically-shaped, trend-conscious leather sneaker. Cleverly designed to hide the ‘toning sole’ (so you can wear it everywhere without anybody knowing you’re getting a workout) the FF Supertone™ has an ageless, cool, go-everywhere style – with Fit Flop’s thigh-toning, foot-flexing, bottom-benefiting biomechanics built-in. Best of all – it doesn’t look like a shoe that’s ‘good for you’. ...

Fit Flop's big, bold BLIZZ boots are designed to keep feet toasty in deep snow. With a duvet-simulating SNUGTECH™ lining, a water-proof membrane, the patent-pending pressure-diffusing Microwobbleboard™ midsole & a special all-rubber rugged terrain tread. Tempted? ...

Fit Flop's big, bold BLIZZ boots are designed to keep feet toasty in deep snow. With a duvet-simulating SNUGTECH™ lining, a water-proof membrane, the patent-pending pressure-diffusing Microwobbleboard™ midsole & a special all-rubber rugged terrain tread. Tempted? ...

Fit Flop's big, bold BLIZZ boots are designed to keep feet toasty in deep snow. With a duvet-simulating SNUGTECH™ lining, a water-proof membrane, the patent-pending pressure-diffusing Microwobbleboard™ midsole & a special all-rubber rugged terrain tread. Tempted? ...

Want your shoes to look good longer? They need care & attention. Luckily, the aforementioned attention comes in our new Fit Flop Care Kit: a five-piece set containing a cleaner, protector, de-odoriser, suede brush & cleaning cloth, in a shiny red box. It's all you need to keep your favourite footwear looking fabulous, whatever the weather. ...

Fit Flop's long-tall CHARLEY boot mixes ‘urban girl’ with riding style. With split panel construction, a full length zipper, a curvy cut upper & a slim, pretty outsole, it’s a very wearable up-to-the-minute beautiful knee high boot. In all leather black, or leather & suede mixed. ...

The cute new DASH ankle boot is fresh, simple & fun, with a microfiber-lined suede upper, decorative cross instep strap & adjustable side buckle (so it fits a variety of feet). Dressed up with bubble skirts & tights or down with skinny jeans & socks, the Dash is a smash! ...

The cute new DASH ankle boot is fresh, simple & fun, with a microfiber-lined suede upper, decorative cross instep strap & adjustable side buckle (so it fits a variety of feet). Dressed up with bubble skirts & tights or down with skinny jeans & socks, the Dash is a smash! ...

Fabulous, fun & with just enough ‘flash’, Fit Flop’s sequin-smothered Electra sold out at lightning speed last summer. This season’s Electra features a super-slim kid-leather toe post on a foot-hugging upper with Fit Flop’s thigh firming, bottom-toning Microwobbleboard technology. The Electra style provides some sparkle. Black Sequins. Super comfortable. Improves posture. Lessen joint strain. ...

Fabulous, fun & with just enough ‘flash’, Fit Flop’s sequin-smothered Electra sold out at lightning speed last summer. This season’s Electra features a super-slim kid-leather toe post on a foot-hugging upper with Fit Flop’s thigh firming, bottom-toning Microwobbleboard technology. The Electra style provides some sparkle. Bronze Sequins. Super comfortable. Improves posture. Lessen joint strain. ...