Many of us dream of running our own business, but inexperience & poor entrepreneurial skills can prevent people from making that first step. In the BBC TV series Dragons' Den, entrepreneurs are put on the spot in front of a panel of potential investors. Given only minutes to pitch their idea, the pressure is on
- some simply frazzle in the fiery breath of the dragons, others sweat it out, make it through & see the money on the other side.
Using case studies from the series, punchy"es & insider advice from the dragons themselves, including Duncan Bannatyne & Peter Jones, this handbook will guide you through the hazardous process of finding your product, identifying your market, maximising your business acumen & pitching skills & finding the right partner. This sound advice, peppered with excellent"es & stats from the show will teach you to close the deal when you do find it.