Carolyn Taylor provides a ground-breaking guide to all aspects of the crucial discipline of building an effective culture, showing readers how to lead, define, plan, analyse & capitalise on culture to transform themselves & their organisations. Divided into two halves, the first part of the book shows how a company culture is created & sustained (and the implications for company growth); the second half provides a practical step-by-step guide, covering everything you need to know about planning & implementing a culture programme in your business.