Professor Alan Rugman is one of the world's leading academics in the field of international business & strategy. In The End of Globalization he argues that we are currently witnessing the end of globalization & draws on new research & analysis to argue that globalization never really happened anyway. Like Bartlett & Ghoshal's Managing Across Borders, this book is aimed at the market of practitioners & policy-makers, (not academics & theoreticians) showing them what the current state of the global economy means for them. Global business is dominated by the 500 largest multinational enterprises (MNEs) out of a total of 30, 000 MNEs altogether. The 500 MNEs that are the engines of international business 'think regional & act local'. Using analysis drawn from world-leading companies, Professor Rugman looks in detail at the managerial implications of the end of globalization, including in-depth discussion of corporate strategies, organizational structures, & analytical methods.