In The Deviant's Advantage, Ryan Mathews & Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products & people haunting the fringes of sex, science, art, language, faith, war & marketing, branding & macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it morphed from a bus stop in the desert to a neon ' Sin City' & finally into a family vacation destination. In 1945 a handsome, murderous sociopath called Benny ' Bugsy' Siegel decided to build a luxury gambling oasis in the desert. At the time, Las Vegas was a crossroads in the middle of the desert. Siegel understood the emerging desire for escape in the American psyche
- & out of nothing, created what became an enormous gambling haven. Las Vegas has now transformed itself into a gigantic family-oriented theme park, albeit one with slots & roulette wheels. It's become a holiday destination for the entire family, not just a place that fathers sneak off to. Las Vegas moved from the Fringe (Bugsy's original vision), to the Edge (the first hotel), to the Realm of the Cool (where everyone wanted to go), to the Next Big Thing (where everyone went), to Social Convention.
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America
- the land of opportunity, a place where economic prosperity beckons:
- but not for PI Jack Taylor, who's just been

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The Devil All the Time is a hauntingly intense portrait of America & a shattering vision of violence & redemption.



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When Hillary & her girlfriends rent a country house for their summer vacation, it is a pleasant surprise to find that its secretive & kinky owner, Darius Harwood, seems to be the most desirable man in the locale. That is, before Hillary meets Haldane, the blond & beautifully proportioned Norwegian sailor who works nearby. Intrigued by the sexual allure of two very different men, Hillary can ...

This is exactly what happens to the usually conventional Alexa Lavelle after a minor head injury whilst holidaying in the Caribbean. & in order to satisfy her strange & voluptuous new appetites, she is compelled to seek the enigmatic & sophistacated doctors at an exclusive medical practice in London.
Their specialist knowledge of psycho-sexual medicine takes Alexa into a wolrd of bizarre fetishism & erotic indulgence. & one particularly attractive doctor has concocted a plan which will prove to be the ultimate test of her senses, & to unleash the devil inside.
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Tokyo, 1990

Grey Hutchins is in pursuit of an obsession. She is searching for a piece of film taken during the infamous

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Tokyo, 1990

Grey Hutchins is in pursuit of an obsession. She is searching for a piece of film taken during the infamous

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