The past twenty years has seen the emergence of an industry standard model of presentation
- the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears Max Atkinson
- a highly experienced speaker & trainer, having been involved in speech writing for business, politics & the arts for 30 years
- uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new & provocative way of looking at speech making, providing the reader with practical & simple guidelines, exercises & tips to improve performance, including:--advice on the use of classical rhetoric--how to prepare speeches when in a rush--the myths surrounding visual aids --the use of body language. & much more! This is destined to be the definitive text in this area.