Everybody wants to be creative. Creativity makes life more fun, more interesting & more full of achievement, but too many people believe that creativity is something you are born with & cannot be learned.
In How to Have Creative Ideas Edward de Bono
- the leading authority on creative thinking
- outlines 62 different games & exercises, built around random words chosen from a list, to help encourage creativity & lateral thinking. For example, if the task were to provide an idea for a new restaurant & the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters & waitresses. Or, if asked to make a connection between the two random words 'desk' & 'shorts', readers may come up with: both are functional; desks have 'knee holes' & shorts expose the knees; traditionally they were both male-associated items.
All the exercises are simple, practical & fun, & can be done by anyone.