People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership
- everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting
- if you're a good thinker
- you can be beautiful.
And being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination & expanding your creativity. & it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.
In clear, practical language, de Bono shows how by applying lateral & parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, & manoeuvre a discussion, you can become creative & more appealing
- more beautiful.