The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images & poor creative strategy. In addition, selling is one of the least efficient & effective parts of the marketing mix
- 95% of all salespeople never ask for the order. If you want to find out how to get & keep customers & make that cash register ring, How to Become a Marketing Superstar is the book for you.