Keep Calm & Carry On was a WWII government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip & optimistic energy once again. Gordon Brown has one up in 10 Downing Street & James May wears a Keep Calm T-shirt on the telly