It started very small & full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas & coffee beans to cotton & chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop.
As Harriet Lamb, Director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers & famers in the developing world. It's about making sure the food on our plates, & shirts on our backs, don't rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. & she uncovers the shocking cost of our demand for cheaper food.
There is much still to be done. But by hard work & high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers & their families, & is a powerful symbol of how extraordinary change can be achieved against all the odds
- by us all.