The new SRAM RED Ergo Dynamic Shifters represent SRAM's most advanced thinking yet on perfecting the interface between rider & bike. SRAM has scrutinized everything, including the transition between handlebar & hoods, the grip texture, finger wrap, & the separate interfaces with both the shifter & brake lever. The result is an extremely comfortable, highly individual fit that makes the shifters feel like a natural extension of the rider. Ergo Fit textured body improves grip & finger wrap with reduced diameter, providing better control, & a better transition to the bar