. MODEL XR55A80LU Pitch black. Rich sound. Our Pure Black OLED TV powered by Cognitive Processor XR delivers remarkable contrast & every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Ultra bright, pure black Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR & you get pictures closer than ever to real life. Contrast. Like life itself. The secret is peak brightness & pure blacks. Suddenly youll see all the detail, depth & texture that is often missing from some screens. Screen speaker, always immersive As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Much the same as in a movie theatre.1 Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion.23 Designed with Eco-friendly features 4 Great pictures & sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.5 . ...

. MODEL XR55A95LU World wide colours Our brightest & widest shades & hues, all beautifully displayed on a QD- OLED screen powered by Cognitive Processor XR. Contrast. Unsurpassed. Pure blacks bring out extraordinary detail & depth. With Cognitive Processor XR, the expressive power of QD-OLED is maximised. Screen speaker, sounds cinematic As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Exactly like in the cinema. Best seat. Anywhere. Anytime. Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM recognises where youre sitting and optimises settings accordingly. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. World wide colours Our brightest & widest shades & hues, all beautifully displayed on a QD- OLED screen powered by Cognitive Processor XR. Contrast. Unsurpassed. Pure blacks bring out extraordinary detail & depth. With Cognitive Processor XR, the expressive power of QD-OLED is maximised. Screen speaker, sounds cinematic As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Exactly like in the cinema. Best seat. Anywhere. Anytime. Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM recognises where youre sitting and optimises settings accordingly. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. . ...

. MODEL XR55X90LU Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright & dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever youre watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless & sophisticated. But the real beauty of this TV is how it focuses you on whats important the pictu . ...

. MODEL XR65A80LU Pitch black. Rich sound. Our Pure Black OLED TV powered by Cognitive Processor XR delivers remarkable contrast & every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Ultra bright, pure black Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR & you get pictures closer than ever to real life. Contrast. Like life itself. The secret is peak brightness & pure blacks. Suddenly youll see all the detail, depth & texture that is often missing from some screens. Screen speaker, always immersive As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Much the same as in a movie theatre.1 Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion.23 Designed with Eco-friendly features 4 Great pictures & sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.5 . ...

. MODEL XR65A95LU World wide colours Our brightest & widest shades & hues, all beautifully displayed on a QD- OLED screen powered by Cognitive Processor XR. Contrast. Unsurpassed. Pure blacks bring out extraordinary detail & depth. With Cognitive Processor XR, the expressive power of QD-OLED is maximised. Screen speaker, sounds cinematic As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Exactly like in the cinema. Best seat. Anywhere. Anytime. Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM recognises where youre sitting and optimises settings accordingly. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. . ...

. MODEL XR65X90LU Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright & dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever youre watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless & sophisticated. But the real beauty of this TV is how it focuses you on whats important the pictu . ...

. MODEL XR75X90LU Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright & dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever youre watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless & sophisticated. But the real beauty of this TV is how it focuses you on whats important the pictu . ...

. MODEL XR75X95LPU Premium 4K Mini LED TV powered by Cognitive Processor XR delivers lifelike contrast. Cinematic sound & pictures, precisely aligned. True brightness, pure immersion Sparkling brightness & deep blacks on this large Mini LED screen are powered by the Cognitive Processor XR. Lifelike Contrast. Mini LED. Depth & detail are extraordinary. XR Backlight Master Drive expertly controls our 4K Mini LED. Cinematic. Synchronised. Right & left frame tweeters reproduce sound from the screen, cinema-like. Powered by Cognitive Processor XR, every sound is immersive. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. Extended colour volume, now see every shade & hue Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide colour spectrum delivers natural shades in every detail. Everything upscaled close to 4K quality Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail. What you want to watch all in one place Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organised into topics & genres based on what interests you. Just use your voice to control your TV with help from Google Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, & control the TV
- all with your voice. Even get answers, control smart home devices, & more. Just say Ok Google" to get started. .
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. MODEL XR77A80LU Pitch black. Rich sound. Our Pure Black OLED TV powered by Cognitive Processor XR delivers remarkable contrast & every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Ultra bright, pure black Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR & you get pictures closer than ever to real life. Contrast. Like life itself. The secret is peak brightness & pure blacks. Suddenly youll see all the detail, depth & texture that is often missing from some screens. Screen speaker, always immersive As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Much the same as in a movie theatre.1 Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion.23 Designed with Eco-friendly features 4 Great pictures & sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.5 . ...

. MODEL XR77A95LPU World wide colours Our brightest & widest shades & hues, all beautifully displayed on a QD- OLED screen powered by Cognitive Processor XR. Contrast. Unsurpassed. Pure blacks bring out extraordinary detail & depth. With Cognitive Processor XR, the expressive power of QD-OLED is maximised. Screen speaker, sounds cinematic As the story unfolds before your eyes, youll hear a sound track that precisely matches the action. Exactly like in the cinema. Best seat. Anywhere. Anytime. Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM recognises where youre sitting and optimises settings accordingly. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics & soundscapes of todays games. Want more? Pair with a Play Station 5 console for absolute immersion. . ...