MODEL XR77A80JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Extraordinary OLED pictures, as perceived by the human eye Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural & real. Its revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks & our brightest ever pictures. Turn any sound into a truly immersive experience Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound & picture in perfect harmony. Hands-free entertainment with help from Google With hands-free help from Google, you can set aside your remote & just use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalized recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits. Beautifully designed for an immersive viewing experience Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant & keeps you focused on the picture. This is a TV that looks & sounds beautiful, whether on a stand or mounted on a wall. IMAX Enhanced This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture & sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content. ...

MODEL XR77A80KU     Striking OLED contrast & brightness, immersive sound Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours.  Exceptional pure blacks for real-life depth & texture Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour & contrast in bright areas so you can enjoy unprecedented pure blacks & peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures & sound in harmony Acoustic Surface Audioà ¼&1™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures & sound in total harmony for a truly immersive experience. Hands-free help from Google With hands-free voice control built into Google TV, you can set aside your remote & simply use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalised recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Pure blacks for real-life depth & texture XR OLED Contrast Pro boosts colour & contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks & peak brightness. With a temperature sensor & high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature & precisely control light so pixels in bright areas are illuminated simultaneously.  A wide colour spectrum for real-world shades & hues Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel & human-centric processor, it can detect colour from saturation, hue & brightness to deliver natural shades in every detail. Screen is the speaker, sound follows pictures precisely Sound comes directly from the screen with Acoustic Surface Audioà ¼&1™. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear & natural dialogue. Left & right subwoofers boost bass for immersive sound at home. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.   Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Minimalist design
- all immersion, no distraction Our minimalist One Slate design with a single pane of tempered glass keeps you focused on the picture for truly immersive viewing without distraction. This OLED TV looks & sounds beautiful, whether on a stand or mounted on a wall.  
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Experience breathtaking visuals with the Sony XR77A95LPU 77' 4K HDR Google Smart TV. Immerse yourself in lifelike picture quality & vibrant colors, thanks to its advanced 4K HDR technology. This smart TV is powered by Google, offering seamless access to a world of entertainment & apps. With its impressive screen size & cutting-edge features, the Sony XR77A95LPU delivers an unparalleled viewing experience that will leave you captivated. ...

Experience stunning visuals & immersive entertainment with the Sony XR83A84LPU 84'4K UHD HDR Google Smart TV. This cutting-edge ...

MODEL XR83A90JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Revolutionary OLED pictures, as perceived by the human eye Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural & real. Its revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks & our brightest ever pictures. Turn any sound into a truly immersive experience Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound & picture in perfect harmony. Hands-free entertainment with help from Google With hands-free help from Google, you can set aside your remote & just use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalized recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits. Beautifully designed for an immersive viewing experience Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant & keeps you focused on the picture. This is a TV that looks & sounds beautiful, whether on a stand or mounted on a wall. ...

MODEL XR85X95JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Precise 4K pictures, as perceived by the human eye Enjoy pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more. Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience. Real life depth with deep blacks & intense brightness Full Array, Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Beautiful pictures across the screen The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. & with X-Anti Reflection, pictures are much clearer with less light reflection Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits Google TV Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organized into topics & genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games & apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or i OS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple Air Play / Apple Home Kit With Apple Air Play, you can stream video & audio to your television right from your iPhone, iPad, or Mac. Watch movies & shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® & Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.  

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MODEL XR85X95KU   Intense realism, incredible brightness & contrast   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Scenes full of contrast & brightness, precisely controlled Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights & deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights. Sound from the screen, pictures & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures & sound are in harmony for an immersive viewing experience. See incredible depth with intense contrast & brightness Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision & independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks & natural mid tones. Beautiful pictures across the screen The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. & with X-Anti Reflection, pictures are much clearer with less glare. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment. What you want to watch, all in one place Easily access all your favourite content & services hands-free. See 700, 000+ movies & TV episodes, all in one place. Google TV brings your favourite content from across your apps & subscriptions & organises them just for you. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. A beautiful design
- all immersion, no distraction Our minimalist One Slate design with Seamless Edge features a single pane of tempered glass in a minimised bezel to keep you focused on the picture. Enjoy truly immersive big screen viewing without distraction.      
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MODEL  XR85Z9JU   Supreme 8K realism, driven by human intelligence See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™ World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Visionary 8K pictures, as perceived by the human eye Enjoy 8K pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks & ultra bright light. Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights. Hands-free entertainment with help from Google With hands-free help from Google, you can set aside your remote & just use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalized recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Recreating lost 8K texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures & detail for real world pictures. See details such as naturally defined feathers & sharply outlined claws The frame is the speaker, sound matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV. Prestige 3-way multi-position st&, versatile for any TV placement A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves & soundbar setting for ideal positioning of your sound system.
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MODEL  XR85Z9KU   Breathtaking 8K realism, ultimate brightness & contrast  Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours.  Uncompromising 8K realism on a big screen  With Cognitive Processor XR™ & our new 8K mini LED, the Z9K upscales any content close to 8K resolution so you can enjoy more detail & texture on a big screen, alongside ultimate contrast. Feel your senses pushed to the limit & experience TV like you've never experienced it before.  Scenes full of contrast & brightness, precisely controlled Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights & deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights. A wide colour spectrum for real-world shades & hues Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel & human-centric processor, it can detect colour from saturation, hue & brightness to deliver natural shades in every detail. The frame is the speaker, picture & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Four frame tweeters at the top & either side of the TV elevate directional sound sources to ensure pictures & sound are in total harmony for a more cinematic experience. Sound from the screen with Frame Tweeters Our Acoustic Multi-Audio™ technology

Includes:: four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV.  Discover new ways to enjoy TV with BRAVIA CAM You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting & optimises the picture & sound accordingly. There's also gesture controls, video chat & many other fun, new experiences waiting to be explored. Hands-free help from Google With hands-free voice control built into Google TV, you can set aside your remote & simply use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalised recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more.

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Experience breathtaking picture quality with the Sony XR98X90LU 98" 4K UHD HDR Google Smart TV. Immerse yourself in stunning ...