MODEL XR65X90JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Precise 4K pictures, as perceived by the human eye Enjoy pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more. Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience. Real life depth with deep blacks & intense brightness Full Array, Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Google TV Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organized into topics & genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games & apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or i OS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple Air Play / Apple Home Kit With Apple Air Play, you can stream video & audio to your television right from your iPhone, iPad, or Mac. Watch movies & shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® & Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.  

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MODEL XR65X90KU Real-life colour & contrast, bright 4K pictures   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Full Array contrast with lifelike depth Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright & dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour & depth. Sound from the screen, pictures & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures & sound are in harmony for an immersive viewing experience. A wide colour spectrum for real-world shades & hues Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure & XR Triluminos Pro enables X90K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue & brightness to deliver natural shades in every detail, especially in greens & reds. Supreme pictures & sound, whatever the environment Sit back & enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture & sound to your environment. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment What you want to watch, all in one place Easily access all your favourite content & services hands-free. See 700, 000+ movies & TV episodes, all in one place. Google TV brings your favourite content from across your apps & subscriptions & organises them just for you. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Beautiful minimalist design that maximises entertainment Our minimalist One Slate design maximises the screen & minimises the bezel so you stay focused on what’s important
- the picture. Enjoy truly immersive big screen viewing without distraction.
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Experience stunning visuals & immersive entertainment with the Sony XR65X90LU 65" 4K HDR Google Smart TV. Enjoy lifelike picture ...

MODEL XR65X95JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Precise 4K pictures, as perceived by the human eye Enjoy pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more. Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience. Real life depth with deep blacks & intense brightness Full Array, Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Beautiful pictures across the screen The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. & with X-Anti Reflection, pictures are much clearer with less light reflection Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits Google TV Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organized into topics & genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games & apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or i OS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple Air Play / Apple Home Kit With Apple Air Play, you can stream video & audio to your television right from your iPhone, iPad, or Mac. Watch movies & shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® & Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.  

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Experience stunning visuals & immersive entertainment with the Sony XR65X95LU 65" 4K UHD HDR Google Smart TV. This cutting-edge ...

MODEL XR75X90KU Real-life colour & contrast, bright 4K pictures   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Full Array contrast with lifelike depth Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright & dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour & depth. Sound from the screen, pictures & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures & sound are in harmony for an immersive viewing experience. A wide colour spectrum for real-world shades & hues Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure & XR Triluminos Pro enables X90K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue & brightness to deliver natural shades in every detail, especially in greens & reds. Supreme pictures & sound, whatever the environment Sit back & enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture & sound to your environment. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment What you want to watch, all in one place Easily access all your favourite content & services hands-free. See 700, 000+ movies & TV episodes, all in one place. Google TV brings your favourite content from across your apps & subscriptions & organises them just for you. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Beautiful minimalist design that maximises entertainment Our minimalist One Slate design maximises the screen & minimises the bezel so you stay focused on what’s important
- the picture. Enjoy truly immersive big screen viewing without distraction.
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Experience breathtaking visuals with the Sony XR75X90LU 75" 4K HDR Google Smart TV. Immerse yourself in lifelike picture quality & vibrant colors, thanks to the cutting-edge 4K HDR technology. This Google Smart TV offers seamless integration with your favorite apps, allowing you to stream your favorite content effortlessly. With its sleek design & intuitive interface, the Sony XR75X90LU enhances your viewing experience like never before. Elevate your entertainment with this state-of-the-art smart TV. ...

MODEL XR75X95JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Precise 4K pictures, as perceived by the human eye Enjoy pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more. Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience. Real life depth with deep blacks & intense brightness Full Array, Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Beautiful pictures across the screen The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. & with X-Anti Reflection, pictures are much clearer with less light reflection Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits Google TV Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organized into topics & genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games & apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or i OS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple Air Play / Apple Home Kit With Apple Air Play, you can stream video & audio to your television right from your iPhone, iPad, or Mac. Watch movies & shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® & Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.  

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MODEL XR75X95KU   Intense realism, incredible brightness & contrast   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Scenes full of contrast & brightness, precisely controlled Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights & deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights. Sound from the screen, pictures & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures & sound are in harmony for an immersive viewing experience. See incredible depth with intense contrast & brightness Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision & independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks & natural mid tones. Beautiful pictures across the screen The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. & with X-Anti Reflection, pictures are much clearer with less glare. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment. What you want to watch, all in one place Easily access all your favourite content & services hands-free. See 700, 000+ movies & TV episodes, all in one place. Google TV brings your favourite content from across your apps & subscriptions & organises them just for you. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. A beautiful design
- all immersion, no distraction Our minimalist One Slate design with Seamless Edge features a single pane of tempered glass in a minimised bezel to keep you focused on the picture. Enjoy truly immersive big screen viewing without distraction.      
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MODEL  XR75Z9JU   Supreme 8K realism, driven by human intelligence See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™ World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Visionary 8K pictures, as perceived by the human eye Enjoy 8K pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks & ultra bright light. Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights. Hands-free entertainment with help from Google With hands-free help from Google, you can set aside your remote & just use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalized recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Recreating lost 8K texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures & detail for real world pictures. See details such as naturally defined feathers & sharply outlined claws The frame is the speaker, sound matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV. Prestige 3-way multi-position st&, versatile for any TV placement A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves & soundbar setting for ideal positioning of your sound system.    
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