**** MASTER  Series AG9 **** ***** Mastering shadows & highlights *****   Discover detail, the way the creator intended See how we've combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ & our unique MASTER Series philosophy to bring the creator’s intent brilliantly to life Pictures & sound in perfect harmony Be in the moment with true-to-life pictures & acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.  More power, more performance, more beauty Our 4K HDR Processor X1™ Extreme

Includes:: powerful real-time image processing for ultra detailed pictures. Images are upscaled closer to true 4K HDR quality. Everything else pales in contrast True reality comes to life with deep black & natural colour. Over 8 million self-illuminating pixels are precisely & individually controlled by the Picture Processor X1™ Extreme processor. Sony's 4K OLED TV creates exquisite, unprecedented contrast. Sound-from-Picture Reality Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators & two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.  Enjoy studio quality with Netflix Calibrated Mode This mode was specially developed to enjoy Netflix originals & reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision & intent is faithfully preserved. Transform your viewing with Dolby Vision Bring scenes to life with striking highlights, deeper darks & vibrant colours. Dolby Vision is an HDR solution that creates an immersive, engaging cinematic experience in your home. Embrace the thrills of the cinema Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound. Make smart even smarter You can ask your Google Assistant to find your favourites. It’s truly effortless & offers the ultimate viewing experience. Control your Sony TV & other connected devices using your voice
- there’s no smarter way to run your life


...

Experience breathtaking visuals with the Sony KD85X80LU 85" 4K UHD HDR Google Smart TV. Immerse yourself in lifelike picture quality, thanks to its impressive 4K Ultra HD resolution & HDR technology. This smart TV is powered by Google, offering seamless access to a world of entertainment & apps. With its massive 85" screen, get ready to be captivated by stunning clarity & vibrant colors. Upgrade your viewing experience with the Sony KD85X80LU & enjoy a new level of visual excellence. ...

MODEL  KD85X85JU   Breathtaking colours make everything so real Over a billion colours are brought to life by TRILUMINOS PRO™ & our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real. Motionflow™ XR 800 Enjoy smooth & sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates & inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free & truly cinematic look. Clear multidimensional sound Feel surrounded by clear, high quality sound from multiple

Dimensions, putting you right there inside the scene. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more Google TV Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organized into topics & genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games & apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or i OS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple Air Play / Apple Home Kit With Apple Air Play, you can stream video & audio to your television right from your iPhone, iPad, or Mac. Watch movies & shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® & Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.  

...

MODEL  KD85X89KU   Breathtaking colours make everything so real Over a billion colours are brought to life by TRILUMINOS PRO™ & our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real. Fast-moving action, ultra smooth Enjoy smoother motion & transitions on this Sony BRAVIA 4K TV with high 120 Hz refresh rate. You'll also see sharp details in fast moving scenes with Motionflow™ XR. This innovative technology creates & inserts extra frames between the original ones, comparing key visual factors on successive frames then calculating the split second of missing action in the sequences.  Super 4K resolution, whatever you’re watching See glorious 4K pictures, rich with real world detail & texture, exclusively powered by our 4K HDR Processor X1™. Images filmed in 2K & even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database. Hands-free help from Google With hands-free voice control built into Google TV, you can set aside your remote & simply use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalised recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Versatile premium st&, designed for any TV positioning A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves. Discover new ways to enjoy TV with BRAVIA CAM Explore an array of fun new TV experiences with BRAVIA CAM  (SOLD SEPARATELY ) including gesture controls, & much more. ...

85" 4K  Ultra HD HDR  Smart Android TV   Everything you watch is sharper & more refined See how our processor, picture upscaling & colour reproduction technologies come together for amazingly realistic 4K HDR entertainment on this large screen TV.   One chip, incredibly real With Object-based HDR remaster & Super Bit Mapping™ 4K HDR technology, our 4K HDR  Processor X1™ reproduces enhanced depth, textures & natural colours. You’ll see pure colours at higher brightness levels for exceptionally realistic pictures.   Life’s brilliance, revealed with extra colours See vivid real world colours all around you. A TRILUMINOS  Display maps colours from a wider palette, faithfully reproducing every shade & hue in the umbrellas Just talk, a fun way to explore new worlds Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K HDR TV with Android TV™ brings you movies & TV shows from apps or broadcast in an instant. ...

MODEL KD85XH8096BU   XH80 SERIES Vivid, colourful pictures with sound that surrounds you See how real entertainment becomes when you combine the colour, contrast & clarity of 4K1 with immersive multidimensional sound. All framed in a luxurious design.   See the beauty with more colour, contrast & clarity Our powerful processor uses advanced algorithms to cut noise & boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour & contrast. Super resolution, whatever you’re watching See glorious 4K pictures, rich with real world detail & texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K & even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4K database.   Reproduces a wider, more precise range of colours By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses & processes data in every image to make colours even more natural & precise so pictures are closer than ever to real life. Transform your viewing with Dolby Vision™ Bring scenes to life with striking highlights, deeper darks, & vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home. Clear multidimensional sound Feel surrounded by clear, high quality sound from multiple

Dimensions, putting you right there inside the scene. Sound flows around you with Dolby Atmos® Surround yourself with sound & step right inside the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear  objects moving overhead with more realism for a truly multi-dimensional experience.4 Beautifully designed Designed with a narrow bezel, this TV looks luxurious & refined. Keeps you focused on the picture, not the television.3      

...

MODEL KD85XH9096BU   XH90 SERIES Immerse yourself in Full Array LED contrast & cinematic sound See details revealed in shadow & light, hear sound from exactly the right place on screen. This minimalist 4K1 Ultra HD TV is ideal for enjoying your favourite movies. Detailed pictures, full of deep contrast Enjoy movies just as the director intended. Our powerful processor enhances contrast so you can see more detail in every scene.  Sound & picture in harmony
- discretely mounted tweeter Sound positioning tweeters help optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene. Enjoy the precision of lifelike contrast Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter & dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™5, which adjusts brightness for higher peaks in glare & deeper blacks in shadow. Object-based HDR remaster With Object-based HDR remaster, the color in individual objects on screen is analyzed & the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, & more realistic pictures. Making fast-moving scenes bright & clear On some screens, sports & fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright & clear. Each ‘blink’ is individually controlled & its duration optimised, while brightness is boosted when needed, so you won’t miss a thing. Beautifully matched pictures & sound Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio™6

Includes:: two sound positioning speakers at the back of the TV that enable sound to follow the action for a truly immersive experience.


...

MODEL KD85XH9505BU   XH95 SERIES   Supreme contrast & sound, our best 4K LCD Enhanced contrast & a slim bezel design provides immersive viewing from any angle. With sound & pictures precisely aligned, you'll hear action from exactly the right place on screen. Discover deeper blacks & more brightness from any angle  The same powerful processor used in our 8K3 TVs analyses data to boost colour, contrast & clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur. Sound & picture in harmony
- discretely mounted tweeter Sound positioning tweeters help optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene. Discover deeper blacks & more brightness from any angle  The same powerful processor used in our 8K3 TVs analyses data to boost colour, contrast & clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur. Enjoy the precision of true-to-life contrast Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter & dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO6, which adjusts brightness for higher peaks in glare & deeper blacks in shadow. Object-based HDR remaster With Object-based HDR remaster, the color in individual objects on screen is analyzed & the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, & more realistic pictures. Supreme resolution, whatever you’re watching Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyses & processes data to enrich 4K pictures with real world detail & texture. Even images filmed in 2K & Full HD are upscaled close to 4K by 4K X- Reality™ PRO using a unique 4K database. Resolution of each subject is then optimised by Object-based Super Resolution to reproduce virtually real world textures. Sound & picture in harmony Sound positioning tweeters optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene.  Sound flows around you with Dolby Atmos® Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.7 Supreme pictures & sound, whatever the environment Sit back & enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture & sound to your environment.
...

MODEL KD85ZHBU   “ Bright specular highlight detail & high APL scenes in general just sparkle with a remarkable degree of intensity & impact that’s simply breath-taking to behold.”  And “ We were simply mesmerised by the emotional impact brought forth by 2100 nits of peak brightness & accurate tone mapping” Click_here_to_watch_the_review    ===============================================================================   8K brilliance with immersive sound, incredibly real Step into the breathtaking world of big screen 8K1 detail & see pictures precisely matched with a sound from screen experience. A slim & simple one slate design immerses you in the action. More screen. More 8K detail. More beauty. Our powerful processor brings out the intense depth & detail of this 8K TV, no matter what you're watching. See deeper blacks & brighter lights on a Full Array LED TV screen with local dimming. Extraordinary resolution, whatever you’re watching Any kind of content can be upconverted close to lifelike 8K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyses & processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture & detail. Even images filmed in 4K & 2K are upscaled close to 8K by 8K X-Reality™ PRO using a unique 8K database. Resolution of each subject is then optimised by Object- based Super Resolution to reproduce virtually real world textures.  Believe in true contrast, precisely controlled Generating brightness on an 8K panel can be difficult due to its low transmission rate. This 8K TV precisely balances light output across the screen to ensure scenes are full of breathtaking contrast. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter & dark areas darker. Contrast is further enhanced by 8K X- tended Dynamic Range™ PRO4, which adjusts brightness for higher peaks in glare & deeper blacks in shadow. Sound & picture in harmony
- the frame is the speaker  Hear sound from the right place in the scene with speakers integrated into the frame. Having the speakers closer to the centre of the screen brings sound & pictures into harmony. Hear sound from the right place in the scene Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our  Acoustic Multi-Audio™

Includes:: a vibrating frame tweeter, a speaker that enables sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of this speaker in high tone areas, enhancing sound pressure & stability for more realism.2 The centrepiece of breathtaking sound Use your BRAVIA as a centre speaker & hear dialogue, vocals & instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience. Sound flows around you with Dolby Atmos®  Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear  objects moving overhead with more realism for a truly multi-dimensional experience.5 Supreme pictures & sound, whatever the environment Sit back & enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture & sound to your environment. Brightness refined for your room On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This 8K TV

Includes:: an embedded light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms & reducing it in dark ones, so you get the perfect view. Big screen, designed for immersion  With its minimalist one slate design & thin bezel, this 8K LED TV brings home the big screen 8K experience. Be totally immersed in your entertainment without distraction.




...

  **** MASTER  Series ZG9 **** ***** Mastering the senses *****   Explore the creator's vision in 8K See how we’ve brought the creator’s intent to life by combining the brilliance of 8K HDR with our unique MASTER Series philosophy. This is Sony 8K, a truly authentic experience Step into the world of Sony 8K, exclusively powered by our acclaimed X1™ Ultimate processor. Enjoy immersive big screen entertainment with four times the resolution of 4K & high brightness specially developed for 8K. Pictures are rich in depth, texture & detail, filling your field of view with unparalleled realism Recapture hidden details in 8K With 8K X-Reality™ PRO, images are upscaled closer to true 8K quality using our exclusive 8K database. Pictures are sharpened & refined in real time, revealing details in the architecture of the building that previously were difficult to see. Sound-from-Picture Reality™ Our Acoustic Multi-Audio™ system

Includes:: four front facing speakers for an authentic sound. With action & sound precisely aligned, your viewing becomes so much more immersive. Enjoy studio quality with Netflix Calibrated Mode This mode was specially developed to enjoy Netflix originals & reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision & intent is faithfully preserved. Embrace the thrills of the cinema Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound Make smart even smarter You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless & offers the ultimate hands-free viewing experience. Control your Sony TV & other connected devices using your voice
- there's no smarter way to run your life


...