49" Smart 4K HDR TV with 4K X-Reality PRO in Silver   Explore worlds of extraordinary clarity Enjoy beautifully detailed scenes on this 4K HDR TV with picture upscaling & easy direct access to You Tube   Rediscover every detail in 4K With 4K X-Reality PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened & refined in real time, revealing extra detail in the books & architecture of the library.   Access You Tube™ instantly with one click Go straight to You Tube & enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with You Tube & included a You Tube button on the remote control for easy browsing. ...

49" 4K  Ultra HD HDR  Smart Android TV   Rediscover every detail in 4K With 4K X-Reality PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened & refined in real time, revealing extra detail in the books & architecture of the library.   Life’s brilliance, revealed with extra colours See vivid real world colours all around you. A TRILUMINOS  Display maps colours from a wider palette, faithfully reproducing every shade & hue in the umbrellas   Just talk, a fun way to explore new worlds Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K HDR TV with Android TV™ brings you movies & TV shows from apps or broadcast in an instant.   Designed to keep your focus on the picture No distractions, just beautiful pictures. The narrow, exquisitely designed aluminium frame keeps you focused on the screen, while cables stay cleverly hidden at the back & the front. ...

49" 4K  Ultra HD HDR  Smart Android TV   Everything you watch is sharper & more refined See how our processor, picture upscaling & colour reproduction technologies come together for amazingly realistic 4K HDR entertainment on this large screen TV.   One chip, incredibly real With Object-based HDR remaster & Super Bit Mapping™ 4K HDR technology, our 4K HDR  Processor X1™ reproduces enhanced depth, textures & natural colours. You’ll see pure colours at higher brightness levels for exceptionally realistic pictures.   Life’s brilliance, revealed with extra colours See vivid real world colours all around you. A TRILUMINOS  Display maps colours from a wider palette, faithfully reproducing every shade & hue in the umbrellas Just talk, a fun way to explore new worlds Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K HDR TV with Android TV™ brings you movies & TV shows from apps or broadcast in an instant. ...

49" 4K HDR Ultra HD Premium Smart Android TV   See fine details in dark & light Discover truly lifelike pictures See how our latest processor & picture quality technologies come together for ultra realistic 4K HDR TV entertainment. More power, more performance, more beauty Our 4K HDR Processor X1 Extreme™

Includes:: powerful real-time image processing for ultra detailed pictures. It takes everything you watch & upscales it to near 4K HDR quality. Detail revealed through exceptional contrast Enjoy beautiful night shots, full of dazzling lights & deeper blacks. With up to six times the contrast of conventional LED TVs, this 4K HDR TV with X-tended Dynamic Range™ PRO ensures dark scenes are darker & bright scenes brighter. Just talk, a fun way to explore new worlds Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K HDR TV with Android TV™ brings you movies & TV shows from apps or broadcast in an instant. Designed to keep your focus on the picture No distractions, just beautiful pictures. The narrow, exquisitely designed aluminium frame keeps you focused on the screen, while cables stay cleverly hidden at the back & the front.    

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  **** XG81 Series **** ***** Brilliantly clear, truly entertaining *****   Bring entertainment to life with vivid 4K pictures See how we've made your favourite movies & shows more entertaining by combining our 4K X-Reality™ PRO upscaling with a brilliantly vivid TRILUMINOS Display & Android TV™. Rediscover every detail in 4K With 4K X-Reality™ PRO, images are upscaled closer to true 4K quality for remarkable clarity. The picture is sharpened & refined in real time, revealing extra detail in the books & architecture of the library. Life's brilliance, revealed with extra colours See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade & hue in the umbrellas. Make smart even smarter You can ask your Google Assistant to find your favourites. It’s truly effortless & offers the ultimate viewing experience. Control your Sony TV & other connected devices using your voice
- there’s no smarter way to run your life Cables concealed, neat & tidy Keep cables neatly hidden in the stand & held in place with the supplied cable holder.
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  **** XG90 Series **** ***** Intense contrast, details revealed *****   Detail revealed through exceptional contrast Enjoy beautiful night shots, full of dazzling lights & deeper blacks. With up to six times 2 the contrast of conventional LED TVs, this Sony 4K TV with X- tended Dynamic Range™ PRO ensures dark scenes are darker & bright scenes brighter. More power, more performance, more beauty Our 4K HDR Processor X1™ Extreme

Includes:: powerful real-time image processing for ultra detailed pictures. Images are upscaled closer to true 4K HDR quality. Every movement, beautifully clear Our X-Motion Clarity™ technology keeps fast action smooth & clear. Moving images are precisely controlled to minimise blur. Even during high speed scenes, pictures stay true with no loss in brightness. Life's brilliance, revealed with extra colours See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade & hue in the umbrellas. Make smart even smarter You can ask your Google Assistant to find your favourites. It’s truly effortless & offers the ultimate viewing experience. Control your Sony TV & other connected devices using your voice
- there’s no smarter way to run your life Cables concealed, neat & tidy Keep cables neatly hidden in the stand & held in place with the supplied cable holder.


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MODEL KD49XH8196BU   XH81 SERIES Vivid, colourful pictures with sound that surrounds you See how real entertainment becomes when you combine the colour, contrast & clarity of 4K1 with immersive multidimensional sound. All framed in a luxurious design.   See the beauty with more colour, contrast & clarity Our powerful processor uses advanced algorithms to cut noise & boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour & contrast. Super resolution, whatever you’re watching See glorious 4K pictures, rich with real world detail & texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K & even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4K database.   Reproduces a wider, more precise range of colours By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses & processes data in every image to make colours even more natural & precise so pictures are closer than ever to real life. Transform your viewing with Dolby Vision™ Bring scenes to life with striking highlights, deeper darks, & vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home. Clear multidimensional sound Feel surrounded by clear, high quality sound from multiple

Dimensions, putting you right there inside the scene. Sound flows around you with Dolby Atmos® Surround yourself with sound & step right inside the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear  objects moving overhead with more realism for a truly multi-dimensional experience.4 Beautifully designed Designed with a narrow bezel, this TV looks luxurious & refined. Keeps you focused on the picture, not the television.3      

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MODEL KD49XH8505BU   XH85 SERIES Vivid, colourful pictures with sound that surrounds you See how real entertainment becomes when you combine the colour, contrast & clarity of 4K1 with immersive multidimensional sound. All framed in a luxurious design.   See the beauty with more colour, contrast & clarity Our powerful processor uses advanced algorithms to cut noise & boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour & contrast. Super resolution, whatever you’re watching See glorious 4K pictures, rich with real world detail & texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K & even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4K database.   Reproduces a wider, more precise range of colours By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses & processes data in every image to make colours even more natural & precise so pictures are closer than ever to real life. Transform your viewing with Dolby Vision™ Bring scenes to life with striking highlights, deeper darks, & vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home. Clear multidimensional sound Feel surrounded by clear, high quality sound from multiple

Dimensions, putting you right there inside the scene. Sound flows around you with Dolby Atmos® Surround yourself with sound & step right inside the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear  objects moving overhead with more realism for a truly multi-dimensional experience.4 Beautifully designed Designed with a narrow bezel, this TV looks luxurious & refined. Keeps you focused on the picture, not the television.3      

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MODEL KD49XH9505BU   It may look the same as last year’s model, but the KD-49XH9505 features a number of upgrades that make it a better TV than the Award-winning XG9005 it replaces. The picture isn’t vastly better, but the increased brightness, richer colours & better dark detail combine to make it a more enticing & insightful performer. Add significantly enhanced sound & a snappier user experience, & this is an all-round cracker. Click_here_to_read_full_review   Supreme contrast & sound, our best 4K LCD Enhanced contrast & a slim bezel design provides immersive viewing from any angle. With sound & pictures precisely aligned, you'll hear action from exactly the right place on screen. Discover deeper blacks & more brightness from any angle  The same powerful processor used in our 8K3 TVs analyses data to boost colour, contrast & clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur. Sound & picture in harmony
- discretely mounted tweeter Sound positioning tweeters help optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene. Discover deeper blacks & more brightness from any angle  The same powerful processor used in our 8K3 TVs analyses data to boost colour, contrast & clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur. Enjoy the precision of true-to-life contrast Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter & dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO6, which adjusts brightness for higher peaks in glare & deeper blacks in shadow. Object-based HDR remaster With Object-based HDR remaster, the color in individual objects on screen is analyzed & the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, & more realistic pictures. Supreme resolution, whatever you’re watching Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyses & processes data to enrich 4K pictures with real world detail & texture. Even images filmed in 2K & Full HD are upscaled close to 4K by 4K X- Reality™ PRO using a unique 4K database. Resolution of each subject is then optimised by Object-based Super Resolution to reproduce virtually real world textures. Sound & picture in harmony Sound positioning tweeters optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene.  Sound flows around you with Dolby Atmos® Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.7 Supreme pictures & sound, whatever the environment Sit back & enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture & sound to your environment.
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MODEL KD50X72KPU   Discover 4K HDR, a thrilling experience Pictures come vividly to life on this Sony BRAVIA 4K TV, immersing you in the drama & excitement of movies & games. Supporting a variety of HDR formats including HDR10 & Hybrid Log-Gamma, it brings the best of 4K from disc, broadcasting or streaming into your home Reproduces a wider, more precise range of colours By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses & processes data in every image to make colours even more natural & precise so pictures are closer than ever to real life. Empowering pictures with colour & depth Whether you're watching digital or analogue content, BRAVIA ENGINE with full digital processing produces beautifully detailed high definition pictures & less noise. It optimises colour & contrast in the TV so you can enjoy vivid scenes, full of depth. Watch what you love, control it with your voice Search for shows, get recommendations, even control your TV faster with your voice. Ask Google for a little help on your big screen. ...