MODEL OLED77C14LB   LIGHT UP YOUR WORLD with SELF-LIT Pi XELS LGOLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality & a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. SELF-LIT Pi XELS. 100 million reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity & the sharpest pixel-perfect details. The result is a viewing experience like no other. OLED Design. Slim design for more stylish space LGOLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin & light design. Your OLED TV will merge seamlessly & elegantly into any room of your home, enabling the brilliance of OLED wherever you want it. OLED Cinema. Sharp picture for more immersive movie. LGOLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound & perfect black levels deliver movies as the director intended. Home to all your favourites. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ & more on LG’s web OS smart platform. Awe-inspiring drama to every genre Dolby Vision IQ intelligently optimises picture settings based on content genre & ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. Brains that will blow your mind. At the core of every LGOLED TV is the α9 Gen 4 AI Processor 4K, the brain of the TV, capable of automatically detecting & optimising the content you are watching for the ultimate picture & sound experience. Think you know smart? Think again. LGThin Q is here to maximise your TV experience. Choose your favourite voice assistant & control your TV with your voice with an all new home screen to provide more convenience & control. LGThin Q allows simple command & control of your Home Io T ecosystem with natural voice recognition*. With Google Assistant & Amazon Alexa built-in, you can control your LGOLED TV with your voice & access entertainment faster.       ...

 MODEL OLED77C16LA   LIGHT UP YOUR WORLD with SELF-LIT Pi XELS LGOLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality & a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. SELF-LIT Pi XELS. 100 million reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity & the sharpest pixel-perfect details. The result is a viewing experience like no other. OLED Design. Slim design for more stylish space LGOLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin & light design. Your OLED TV will merge seamlessly & elegantly into any room of your home, enabling the brilliance of OLED wherever you want it. OLED Cinema. Sharp picture for more immersive movie. LGOLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound & perfect black levels deliver movies as the director intended. Home to all your favourites. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ & more on LG’s web OS smart platform. Awe-inspiring drama to every genre Dolby Vision IQ intelligently optimises picture settings based on content genre & ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. Brains that will blow your mind. At the core of every LGOLED TV is the α9 Gen 4 AI Processor 4K, the brain of the TV, capable of automatically detecting & optimising the content you are watching for the ultimate picture & sound experience. Think you know smart? Think again. LGThin Q is here to maximise your TV experience. Choose your favourite voice assistant & control your TV with your voice with an all new home screen to provide more convenience & control. LGThin Q allows simple command & control of your Home Io T ecosystem with natural voice recognition*. With Google Assistant & Amazon Alexa built-in, you can control your LGOLED TV with your voice & access entertainment faster.       ...

 MODEL OLED77C26LD   LGOLED EVO Your window to a bright new world. OLED that shines bright. Heightening the vivid beauty of LGOLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20%2 more luminance. Now, visuals looks bolder with superior light efficiency. Beauty meets brains. The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground & background to add natural depth, & makes colours spectacularly vivid yet accurate. Dazzling darks, luminous lights. With no backlight to dull their impact, self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss. The details set the tone. All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail. Sounds like you're in the scene. The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action & chaos around you, just like you're the main character of the movie. Television just for you. AI Thin Q & web OS Need inspiration for movie night? Thin Q gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series & receive tailored news & sports updates. All your favourites in one place. Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix 1, Disney+2, Amazon Prime 3, Apple TV+4, plus LGchannels 5, something exciting is always showing. The minimalist view. With bezels this narrow, be fully immersed in the picture with nothing to distract your view 3. The unbelievably slim design 4 fits seamlessly into your home with the stylish Gallery Stand & Floor St&. Now, you're the main character. Dolby Vision IQ & Dolby Atmos come together for sensational immersion. Using LG's α9 Gen 5 AI Processor, Dolby Vision IQ with Precision Detail adds extraordinary depth & brings out subtle textures. Powerful winning machine. Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120 Hz for more fluid & realistic gaming. With a 1ms response time, NVIDIA G-Sync compatibility, AMD Free Sync Premium, & VRR support, even ultra-fast action appears clear & smooth. The new league of gaming. With the seamless addition of Ge Force Now & Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love & find new favourites straight from your television. ...

Experience breathtaking picture quality with the LGOLED77C36LC_AEK 77" 4K OLED Smart TV. Immerse yourself in vivid colors & deep blacks thanks to the OLED technology. This smart TV offers a seamless user experience with its intuitive interface & access to a wide range of popular streaming services. Enjoy stunning clarity & detail in every scene with the 4K resolution, while the advanced AI processor enhances picture & sound for a truly immersive viewing experience. Elevate your home entertainment with the LGOLED77C36LC_AEK 77" 4K OLED Smart TV. ...

LGOLED77C44LA.AEK 77" C4 4K Smart OLED evo TV (2024) ...

77" 4K  Ultra HD HDR  Smart OLED TV   Listen. Think. Answer. A Brilliant Brain,  α9, an Intelligent Processor Optimized for OLED TV, LG's exclusive processor allows for clean & sharp images with accurate colour & even more detailed HDR images.   Cinematic Imaging at Home LGTV can recognise major High Dynamic Range formats such as HLG,  HDR 10, Dolby Vision™and  Technicolor. So you get the HDR experience, no matter what HDR entertainment you're enjoying.   Dolby  Atmos® Cinematic Sound at Home Dolby  Atmos lifts your surround sound to new heights using an object based sound output to create impactful & immersive sound. Coupled with Dolby Vision this is the full cinema experience in your lounge.   Design Purity to Match a Perfect Picture Only OLED's revolutionary construction is so thin & light that your TV design can be as pure as LG OLEDs  Floating Picture on Glass or stylish Picture on Metal. Compliment any room with incredible technology. ...

 MODEL OLED77C9PLA   New 2nd Gen α9 Processor with AI The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture & sound depending on the type & quality of content, so you always enjoy a breathtaking experience. Live in wonder with New Intelligence LGAI TV expands your AI experience with both the Google Assistant & Alexa*. Get answers to questions & control smart home appliances all through the power of your voice. Perfect Colour on Perfect Black OLED pixels create an astonishingly accurate & wide colour range which is presented on the perfect black background only available from self emitting pixels Dolby Vision & Atmos Cinema Experience at Home Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging & sound. 4K Cinema HDR Delivers The Filmmaker’s Vision LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor & HDR10 Pro.   Gallery Mode Adds A Touch of Class to Your Life Gallery Mode brings world-famous travel attractions updated seasonally by Trip Advisor.   Key

Features: * New 2nd Gen α9 Processor with AI * Advanced voice control * Perfect Colour on Perfect Black * Dolby Vision & Atmos Cinema Experience at home * 4K Cinema HDR Delivering the filmmaker’s vision * Minimalistic design Blends in to any space

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 MODEL OLED77CX6LA   * Self-lit LGOLED: the most innovative technology in TV * Ultimate 4K Ultra HD picture quality enhanced by the LGα9 Gen 3 processor * Dolby Atmos giving immersive three-dimensional sound * Premium thin design & sleek metallic st&. * Award-winning smart platform: LGweb OS * Perfect viewing angle   Self-lit OLED
- The most innovative technology in TV In contrast to LED TV technology that uses backlights, LGOLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts & the sharpest details which ultimately uncover all the details in darker scenes. α9 Gen 3 AI Processor 4K
- The most innovative TV experience With deep learning algorithms, the newest & most powerful LG's α9 Gen 3 Processor delivers the ultimate image & sound quality for the most exquisite viewing experience. TV takes a leap forward Transform your TV into a central hub with the intelligent Thin Q AI. LGThin Q allows simple command & control your Home Io T ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant & Amazon Alexa built-in, LGOLED TV makes life so much more convenient. Dolby Vision IQ & Dolby Atmos Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, & contrast are intelligently adjusted for content & lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action. Watch films as the director intended In addition to deep blacks, LGOLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening & preserves the original vision of the director. It's easily activated through the TV menu, or by using the LGsmart remote in-built voice control. We are proud that leading directors support this feature. LGweb OS
- Unlimited Entertainment Enjoy all your favourite content from Netflix, Disney+, Apple TV+ & LGChannels & more. The latest movies, TV shows & documentaries can also be accessed through voice comm&. Play every game at the highest standards As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LGOLED is the ultimate choice for your gaming setup. All your PC games will be clearer & smoother with less stutter, lag, & flicker. Stay on the winning side with the best TV for gaming. Smoother gameplay for the win A higher frame rate, VRR, ALLM, & e ARC with HDMI 2.1 support. These are the LG's latest gaming features that allow fast-moving content in higher resolution & smooth, synchronised graphics. Self-lit pixels for comfortable viewing LGOLED TVs are " Eye Comfort Display" certified which means they emit a lower level of blue light & protect your eyes whilst watching your favourite content.    


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 MODEL OLED77G16LA   LIGHT UP YOUR WORLD
- SELF-LIT Pi XELS HAVE EVOLVED. LGOLED is the pinnacle of TV experience. Self-lit pixels
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 MODEL OLED77G26LA   LGOLED evo Gallery Edition The pinnacle of bright beauty & sleek design   A bright new era of pixels Heightening the vivid beauty of LGOLED self-lit pixels. Brightness Booster Max takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 30%2 more luminance. Now, visuals look bolder with superior light efficiency. Beauty meets brains The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground & background to add natural depth, & makes colours spectacularly vivid yet accurate. Dazzling darks, luminous lights With no backlight to dull their impact, self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss. The details set the tone All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail. Sounds like you're in the scene. The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action & chaos around you, just like you're the main character of the movie. Television just for you. Need inspiration for movie night? Thin Q gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series & receive tailored news & sports updates. Art or television? You decide. A new milestone in ultra-thin display construction. Not only does LGOLED G2 sit flush against your wall 5, 6, 7, its flawless design embodies minimalism. Now, you're the main character. Dolby Vision IQ & Dolby Atmos come together for sensational immersion. Using LG's α9 Gen 5 AI Processor, Dolby Vision IQ with Precision Detail adds extraordinary depth & brings out subtle textures. All your favourites in one place. Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix 8, Disney+9, Amazon Prime 10, & Apple TV+11, plus LGchannels 12, something exciting is always showing. Powerful winning machine. Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120 Hz for more fluid & realistic gaming. With a 1ms response time, NVIDIA G-Sync compatibility, AMD Free Sync Premium, & VRR support, even ultra-fast action appears clear & smooth. The new league of gaming. With the seamless addition of Ge Force Now & Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love & find new favourites straight from your television. ...