MODEL OLED65A16LA  LGSELF-LIT OLED technology LGself-lit OLED is the pinnacle of technology in TV. All of the screen's pixels are self-lit allowing for infinite contrast, 100% colour fidelity & the sharpest pixel-perfect details, creating a vivid viewing experience. All in 4K Ultra HD definition. α7 Gen 4 AI processor 4K / 50 Hz refresh rate LGOLED A1 features the new α7 Gen 4 AI processor 4K, the brain of the TV, that intuitively ensures stunning picture & sound quality. Vivid Cinema experience LGOLED A1 provides a vivid at-home cinema experience thanks to sharp pictures & perfect black levels which help deliver the director’s intent. Dolby Vision IQ & Dolby Atmos provide awe-inspiring drama to every genre, & streaming has never been easier: get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney & more on LG’s web OS smart platform & through voice comm&. Vivid Gaming experience LGOLED A1 let’s you build your competitive gaming edge with an incredible 1ms response time. The A1 is play-ready for all new generation consoles, & comes loaded with integrated features such as Game Optimizer, ALLM, e ARC & HGi G with easy access to Twitch on LG’s web OS smart platform. Vivid sport experience LGOLED A1 offers sporting action at its best with uncompromised picture quality at any viewing angle. Feel the passion with vivid picture quality & immersive sound. Cutting-edge design Enviable technology housed in an extremely thin & light design enables the LGA1 TV to merge seamlessly & elegantly into your home. Eye comfort display OLED technology provides a safer & more comfortable viewing experience thanks to it’s flicker-free technology & certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games & intense gaming sessions. Intuitive & smart user interface LGOLED A1 features web OS, LG's smart platform which hosts a huge variety of the best streaming services while making browsing & searching for what to watch completely hassle-free, even through voice control. The smart platform is controlled with the LGMagic Remote, plus you can also use the LGA1 to control your smart home with in-built Google Assistant & Alexa. Sustainability LGOLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less power, less plastic & fewer hazardous materials. OLED is officially a Low Hazardous product & rated Excellent in recycling efficiency.Â