MODEL 55NANO956NA  * LGNano Cell: the most advanced UHD technology * Extraordinary 8K Ultra HD picture quality with pure & realistic colours * Dolby Atmos support, giving immersive three-dimensional sound * Award-winning easy to use smart platform: LGweb OS * Sleek cinematic screen * Use your voice to find your favourite programmes & control your smart home with in-built Google Assistant & Alexa   Why Real 8K? 8K offers 33 million pixels (99 million sub-pixels) – the more pixels, the higher the definition. To produce a realistic image from 8K, it is crucial to make each pixel appear separate & distinct to the eyes. LGNano Cell exceeds the *CTA's definition for 8K TV, which is why LGNano Cell 8K provides the ‘ Real 8K’ experience. α9 Gen 3 AI Processor 8K The Power for Optimal 8K Content With deep learning algorithms, the α9 Gen 3 AI Processor 8K automatically analyses the display to deliver content at the most immersive level. AI 8K Upscaling See It in Brilliant 8K Resolution Using deep learning algorithms, LGNano Cell 8K upscales 2K & 4K content into the most life-like 8K picture by enhancing detail & definition. Enjoy much clearer text & images with reduced noise & enhanced sharpness. The Pure Colours LG's revolutionary nano-engineering technology utilises an innovative filtering system that refines the projected image & delivers exceptionally powerful picture quality with purer & more realistic colours than other conventional UHD TVs. Pure Colours Turn Your Home into the Movie Theatre Nano Cell TV makes all scenes real thanks to Pure Colours & intense contrast from Nano Black. In addition, it delivers optimised visuals & sound for a spectacular, more lifelike experience. Enjoy true home cinema with Nano Cell TV. HDMI 2.1 Future-proofed for Next Gen gaming A higher frame rate, VRR, ALLM, & e ARC support. HDMI 2.1 allows fast-moving content in higher resolution & smooth, synchronised graphics. It's a more lifelike gaming experience. Â