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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780321426772
Availability: In Stock
£11.86
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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In an age of me-too products & instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, & out-design the competition. Written by the bestseller " The Brand Gap", this title illustrates the first discipline for building a high-performance br&-radical differentiation.

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Jargon Buster

Design - A drawing or styles that shows the look and functionality of something before its made.
Performance - When someone is presenting a form of entertainment, also how well someone is doing within a role.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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