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Writing Copy For Dummies

Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780764569692
Availability: In Stock
£9.23
general handbooks, lexicons & guides Humanities, Arts & Music > Music > General Handbooks, Lexicons & Guides
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Takes you through the various steps of a successful copywriting project, from direct mail, print ads, & radio spots to Web sites, articles, & press releases. This work shows you how to: write compelling headlines & body copy; turn your research into brilliant ideas; &, create motivational materials for worthy causes.

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Jargon Buster

Radio - A device used for listening to audio transmissions
Mail - Or post is a service for transmitting physical objects or letters between locations
Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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