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The Olympic Class
Ships
£17.00
The intensifying competition on the North Atlantic in the early years of the twentieth century led the White Star Line to order three huge liners. While their British rival, the Cunard Line, focused on speed, White Star concentrated on size & luxury. ...
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The Olympic Games
£4.66
What's it like to compete in the world's largest sporting event? Find out all about the Olympic Games, when they began & how they have changed over time. Read about the different events & some of the amazing stories of how athletes have won their medals in this fascinating information book. ...
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The Olympic Games and the Environment
The Olympic Games And
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£52.25
This book examines the environmental credentials of Olympic Host cities & the opportunities afforded by hosting the Games towards the ecological modernization of the host nation by using perspectives offered by environmental sociology. It also sets out projections for the environmental legacy of London 2012. ...
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The Olympic Games
Effect
£12.80
Deals with marketing at the Olympics, the attraction & the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing & branding insights into the promotion of the Games themselves, & their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC. ...
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The Olympic Games
Miscellany
£6.59
In over 100 years, the Summer Games have provided the sporting world with some truly historic moments, involving many of the greatest sportsmen & women of modern times. This book presents the reader with hundreds of facts about the Olympic Games on a range of topics, from individual competitors & famous teams to sports politics & scandals. ...
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The Olympic Marathon
The Olympic Marathon
£16.14
This history aims to capture the excitement & drama from the past century of marathon races since its inception at the 1896 Olympics in Athens. The authors offer details of how each race was run, biographical details of the top finishers & a map with descriptions of the actual course. ...
Archived Product
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The Olympics
£20.00
Children of all ages enjoy finding out about the Olympics
- what the ancient games were like, how they changed & what they are
...
Archived Product

The Olympic Games Effect

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. This book brings an academic and business eye to the brand halo associated with the competition. It is suitable for firms evaluating Olympic sponsorship.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780470823668
Availability: In Stock
£13.19
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, & case studies in leadership. This book brings an academic & business eye to the brand halo associated with the competition. It is suitable for firms evaluating Olympic sponsorship.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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