More From Contributor

£28.80
It is through images that we understand the form & function of material objects, from the fundamental particles that are the constituents of matter to galaxies that are the constituents of the Universe. This book gives an understanding of the principles behind the imaging process & a general account of how those principles are utilized. ...
Archived Product
£13.17
Offers an introduction to the key elements involved in the creation of aesthetically appealing & practically appropriate interior architecture. This book offers insight into the principles & processes that underpin the work of the professional interior designer. ...
Archived Product
£13.17
Takes the subject of interior design & explains the essential concepts by looking at the process of design, from first contact with a client, to presentation of the finished design work & beyond. This book features guidelines that provide structure & encourages reader to adapt & initiate methodologies to suit individual project needs. ...
Archived Product
£13.17
From climate change to sustainable communities, landscape architecture is at the forefront of most crucial issues. This book explains the process of designing for sites, including historical precedent, evolving philosophies, & how a project moves from concept to design to realisation. ...
Archived Product
£35.00
The definitive new edition of the most trusted book on municipal bonds As of the end of 1998, municipal bonds, issued by state or local governments to finance public works programs, such as the building of schools, streets, & electrical grids, totaled almost $1. 5 trillion in outstanding debt, a number that has only increased over time. ...
Archived Product
£16.42
Explores practice in printed textile design. This title provides an introduction to the creative skills, techniques & processes required by designers in order to produce a professional, creative & commercially aware portfolio. It outlines the process of creating designs, looking at the vital role played by drawing, colour, style & content. ...
Archived Product

The Fundamentals Of Marketing

Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

This page now acts as a permanent archive for this product. Add more information using the comments box below to ensure it can still be found by future generations.

Use our search facility to see if it is available from an alternative contributor.
  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9782940373727
Availability: In Stock
£13.17

Product Description

Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand & the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.

Reviews/Comments

Add New

Intelligent Comparison

Oooops!
We couldn't find anything!
Perhaps this product's unique.... Or perhaps we are still looking for comparisons!
Click to bump this page and we'll hurry up.

Price History

Oooops!
We couldn't find any historical pricing!

Vouchers

No voucher codes found.
Do you know a voucher code for this product or supplier? Add it to Insights for others to use.

Facebook

Jargon Buster

Students - A group of humans who are still in full time education
strong - A descriptive word for an item that has physical strength

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

Community Generated Product Tags

Oh No! The productWIKI community hasn't generated any tags for this product yet!
Menu