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The Business Idea

Argues that too many ventures originate in a product orientated logic and fail to address the needs of the customer from a problem solving approach. This book encourages the reader to look at new ways of thinking when it comes to entrepreneurship and innovation.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9783540226635
Availability: In Stock
£42.49
business & economics Social Sciences, Law & Economics > Business & Economics
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Product Description

Argues that too many ventures originate in a product orientated logic & fail to address the needs of the customer from a problem solving approach. This book encourages the reader to look at new ways of thinking when it comes to entrepreneurship & innovation.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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